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MacKiwi's Hong Kong Travelogues | | | |
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| Page Views: 646 Last Visit to Hong Kong: - | HK Branding by MacKiwi - last update: Sep 10, 2002 |
<center><img src=http://www.brandhk.gov.hk/brandhk/graphics/logoe2.jpg></center>
<b>The Hong Kong visual identity - a powerful and energetic dragon - is a modern design which communicates Hong Kong's link to an historical and cultural icon. The body of the dragon includes both the Chinese characters for 'Hong Kong' and the letters 'H'and 'K'. If you look carefully you will see the styalised letter "H" on the bottom on the tail and the letter "K" where the Dragons mouth is!!
This dual expression symbolises a blend of East and West that characterises Hong Kong. The dragon's smooth, fluid shape imparts a sense of movement and speed, communicating that Hong Kong is forever changing.
The visual identity's dynamic and contemporary rendering captures Hong Kong's passion to be daring and innovative, and a can-do approach towards bringing visionary ideas to life.
Linked to the distinctive icon is the tagline, 'Asia's world city', which communicates Hong Kong's role as a regional business hub, a natural gateway to new economic opportunities in the mainland of China and the rest of Asia and as an international centre for arts and culture.
Hong Kong's visual identity is more than a graphic symbol. It is a new asset that must be treated carefully. The symbol cannot be altered, repositioned or artistically presented in any other way.</b>
Note: This text is courtesy of the Hong Kong SAR Government |
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MacKiwi's Hong Kong Travelogues | | | |
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Comments for MacKiwi about Hong Kong | | | | |
budapest8 Tue Feb 14, 2006 06:28 UTC Yr tips bring back memories. I was in HK back in `86. Dim Sum for breakfast in Monkok, 50 cent trips on the Star Ferry, The Peak Cafe watching the view, getting clothes tailor made at Temple Street, Tai Chi in Kowloon Park.ÒþÐ뵀 ღ (~_~) | BluBluBlu Mon Aug 8, 2005 12:12 UTC Great HK pages...can almost smell it! | mrjemm Fri Aug 27, 2004 23:59 UTC Got me all nostalgic again- used to work on a gin-palace like that in DB. Is Merlin as trusty as skipper Paul (being a Bavaria)? Regards, Jem | Renee44 Sun Feb 29, 2004 12:49 UTC Wow! Very informative page! |
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