"HK Branding" a Hong Kong Travel Page by MacKiwi

<center><img src=http://www.brandhk.gov.hk/brandhk/graphics/logoe2.jpg></center>

<b>The Hong Kong visual identity - a powerful and energetic dragon - is a modern design which communicates Hong Kong's link to an historical and cultural icon. The body of the dragon includes both the Chinese characters for 'Hong Kong' and the letters 'H'and 'K'. If you look carefully you will see the styalised letter "H" on the bottom on the tail and the letter "K" where the Dragons mouth is!!

This dual expression symbolises a blend of East and West that characterises Hong Kong. The dragon's smooth, fluid shape imparts a sense of movement and speed, communicating that Hong Kong is forever changing.

The visual identity's dynamic and contemporary rendering captures Hong Kong's passion to be daring and innovative, and a can-do approach towards bringing visionary ideas to life.

Linked to the distinctive icon is the tagline, 'Asia's world city', which communicates Hong Kong's role as a regional business hub, a natural gateway to new economic opportunities in the mainland of China and the rest of Asia and as an international centre for arts and culture.

Hong Kong's visual identity is more than a graphic symbol. It is a new asset that must be treated carefully. The symbol cannot be altered, repositioned or artistically presented in any other way.</b>

Note: This text is courtesy of the Hong Kong SAR Government