Gui Lembranças - Shopping Royal: "Assortment of T-Shirts and Trinkets" Londrina Shopping Tip by glabah
Londrina Shopping: 4 reviews and 17 photos
Lembranças is the word used in Brasilian Portuguese for small items that serve as a reminder of a place, and is derived from Portuguese for "remember". It is essentially how we would use souvenir in English, though I have been told there are some differences in what it applies to.
Normally, I would not suggest that anyone go into the Shopping Royal, which is the large downtown shopping center. However, Gui Lembranças is one of the best stores in Londrina for a variety of small souvenir of all sorts. You have to be very careful about what you get, however. Some of what is sold here is Chinese made junk (watches, etc.) that simply have the name "Londrina" glued on by someone at a junk shop factory in Paraguay. Other items, such as the T-Shirts and stone work are genuinely Brazilian in manufacture and are of considerably better quality.
Mall security is quite concerned about people taking photographs of stores in the mall. There is thought that such actions are essentially spying operations for conducting later theft. Thus, unfortunately, I am unable to give you helpful photographs showing you how to get to the store in the mall.
The store has no web site (marketing efforts in Brasil are highly friend of a friend oriented, especially for small stores like this one).
The store will do gift wrapping in the Brazilian fashion: place the item into a specially colored bag that fits well and tape it closed. It looks a lot like the "wrapping" that we would do in the USA, but is in fact a lot less labor intensive to do.
What to buy: T-Shirts
Small Works of Art
Various Small Trinkets of Brasil and Londrina
Londrina is not a big tourist town, and so the market for memorabilia from here isn't too large. You will find that a number of those items that have been created for the city are rather improvised. The photo shows a fairly typical example of this, purchased from this store. It is an approximately 3 inch by 3 inch ceramic tile, like you would find anywhere. On the front has been painted a scene of Lake Igapo with downtown Londrina showing. On the back (photo 2) you will find that it is designed to be hung by two picture hangers that have simply been glued on the back. The piece of wood that holds the key hooks likewise has been glued. So far, the item has held up to a number of years of use, but at the same time I don't subject it to much abuse. You will find other items like this that are improvised hand made, as well as some very excellent quality mass produced items for Brazil use in general and Londrina decorations painted on them in an improvised way.
This also means that a number of items at this store may not be available on any sort of long term basis.
What to pay: Unfortunately, this is one of the stores where generally it is difficult to bargain lower than the marked price, but some of the Brazilians I have seen are able to get them to do this anyway.
Directions: Located at the lowest shopping floor (parking levels are lower) of Shopping Royal (pronounced "Hoy yal"), just west of downtown, one block past the end of the pedestrian mall called the "Calçadão"
Phone: (43) 3345-0476
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