Diesel: "NYMAG ASSIGN: Diesel - NY's Urban Lifestyle" Top 5 Page for this destination New York City Shopping Tip by shutterlust

NOTE: The Union Square location of Diesel is closed until late July 2006 for renovations.

Diesel is perhaps best known for its urban hipness, specifically in their European inspired jeans. This Italian manufacturer sells from $19-$109. Their trademark jeans have a slightly flared bottom and asymmetric back pockets. Diesel was voted Best Jeans in 2003 for the Best of New York Awards with New York magazine.

What to buy: Definitely grab a pair of jeans while you're here and you will love them forever.

What to pay: Depending on whether you want to buy a simple t-shirt ($19) or a pair of jeans which can run from $80-$100+.

Address: 1 Union Square West
Directions: Corner of Union Square West and 14th Street. Take the 4/5/6/L/N/Q/R/W at 14th Street-Union Square
Phone: 646-336-8552
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