Reykjavík Shopping Tips by Regina1965 Top 5 Page for this destination

Reykjavík Shopping: 48 reviews and 125 photos

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Inside Bónus. - Reykjavík

Inside Bónus.

Bónus.: Bónus - a discount grocery store.

Bónus is our discount grocery store and very much appreciated as such as food here is very expensive. The first Bónus store was opened in 1989 by a father and son and at first people were reluctant buying there, but now it has become one of the most popular grocery stores in Iceland with 26 stores around the country and ca 850 employees. We are very thankful for this store as the difference in prices for the same item is vast. In 2009 after the financial crisis hit Iceland very hard these stores came into the possession of the state owned banks. The Competition surveillance has ordered the bank to sell Bónus, Hagkaup and 10-11 seperately as these chains rule 50% of market share in Iceland.

The supermarket is based on no frills to keep the cost down, so don't go there if you want some luxury, I add a tip on other stores, where you can get a much wider variety, but expect to pay much more. They keep the milk and meat in a cooler area, you go in there and chose your food, the rest of the store is heated.

The best time to shop in Bónus is shortly after they open at 11:00, the worst time to shop is during the rush-hour on Friday-afternoons. In all grocery stores in Iceland you pay for the plastic bag ca 20 ISK, the money is used for good cause, f.ex. planting more trees in Iceland, but all profit from Bónus bags (20 ISK) is used for buying equipment for the Childrens' Hospital. You also bag your own grocery in all the grocery stores in Iceland and in Bónus it can be a a bit stressful as the grocery keeps coming quickly and before you have finished bagging it they start serving other customers, so you need to be quick.

The opening hours are Mondays-Thursdays 11-18:30, Fridays 10-19:30, Saturdays 10-18 and Sundays 12-18 in most of the stores, some smaller ones are closed on Sundays though.

In the Great Reykjavík area the Bónus stores are located in:

Kjörgardur on Laugavegur
Hallveigastígur off Laugavegur
Kringlan shopping-center
Smáratorg in Kópavogur
Smiðjuvegur and Ölduhvarf in Kópavogur,
Kauptún in Garðabær
Tjarnarvellir and Helluhraun in Hafnarfjörður

In other parts of Iceland there are Bónus stores in Ísafjördur, Akureyri, Borgarnes, Akranes, Egilsstadir, Reykjanesbær, Hveragerdi, Selfoss and in Stykkishólmur. If you want to see an exact location for a Bónus store go to símaskrá and type in Bónus, there you get a list of all the stores with a map and a phone number.

Many of the employees in Bónus are Polish, as when the financial boom was here in Iceland until October 2008 a lot of foreign workers came to Iceland and Bónus supermarket employed a lot of Polish people who didn´t speak Icelandic at the time. So there were jokes at that time that before going grocery shopping we would have to learn Polish.

What to buy: Groceries.

What to pay: Much less than in other grocery stores.

Address: 16 Bónus stores in the Great Reykjavík area.

Theme: Discount Store


Review Helpfulness: 4.5 out of 5 stars

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  • Updated Apr 7, 2013
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The entrance to Gyllti kötturinn. - Reykjavík

The entrance to Gyllti kötturinn.

Gyllti kötturinn - The golden cat.: A great vintage clothes boutique.

Gyllti kötturinn (The golden cat) is a really popular vintage boutique for both men and women with a great selection of vintage clothes. It is on 2 floors and has elegant interiors as one can see from the photos. The staff is very friendly and make you feel really welcome. I have bought an exquisite white rabbit fur-coat there for a great price and in the winter time they have a great selection of fur-coats and jackets (which we all need here in Iceland during the winter). There are at least 10 other vintage clothes stores in Reykjavík, but Gyllti kötturinn has this special touch.

What to buy: All of the vintage clothes are handpicked and very unique. They also sell clothes from the POP London and their own design "Golden cat". They are open Mondays-Thursdays from 11-18 and on Fridays from 11-19 and Saturdays from 11-17.

Address: Austurstræti 8, 101 Reykjavík

Directions: If you walk from the Lækjartorg bus terminal, instead of walking up Laugavegur you walk west Austurstræti, almost to the end of Ingólfstorg (the square of Ingólfur) and on the left hand side is Gyllti kötturinn.

Phone: +354-5340005

Theme: Women's Clothes


Review Helpfulness: 4.5 out of 5 stars

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  • Updated Feb 1, 2009
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Krónan. - Reykjavík


Krónan: Krónan - A discount grocery store.

Krónan is a grocery store - 12 altogether in Iceland (2011), which is closest to Bónus in prices, but with a wider selection in food and an EXCELLENT health-food selection. We are so used to buying groceries in Bónus that we almost go there on auto-pilot, but Krónan is catching on. When Krónan opened for the first time there was a price war between Krónan and Bónus and they were selling groceries for a few krónas, way below the cost of production. Now if Krónan offers discount Bónus offers it for 1 króna cheaper.

The opening hours of most of the stores is from 11-19 o' clock, but it varies a bit between stores. The location of Krónan in the Great Reykjavík is:

Hvaleyrarbraut in Hafnarfjörður
Reykjavíkurvegur in Hafnarfjörður

Outside of Reykjavík there is a Króna in:


What to buy: Groceries, food and drink.

What to pay: Very similar to Bónus, although Bónus prides itself in always having the best prices, which they actually do in most cases.

Address: 5 stores in the Great Reykjavík area.

Other Contact:

Phone: 4581100

Theme: Food and Drink


Review Helpfulness: 4.5 out of 5 stars

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  • Updated Nov 2, 2011
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Smáralind - on the first floor. - Reykjavík

Smáralind - on the first floor.

Smáralind Mall: The biggest Shopping Mall in Iceland.

Smáralind Mall is one of two malls in the Great Reykjavík area, this mall belongs to Kópavogur. It is on 3 floors and has got a cinema, restaurants and cafés, more than 80 shops and The Wintergarden where a lot of happenings take place, shows, concerts and exhibitions. The Wintergarden closed down in October 2011 and an amuzement park will open up there in November 2011.

As a foreign visitor at Smáralind you can get up to 15% tax refund. Just remember to ask for a
Tax Free Cheque in each store and you will get your Cash Refund instantly at the Service Desk in Smáralind!

Opening hours:
11-19 Mondays-Wednesdays
11-21 Thursdays
11-19 Fridays
11-18 Saturdays
13-18 Sundays

Across the street from Smáralind is the only "scy-scraper" in Iceland :) You can see a photo of it in my Reykjavík-travelouge.

Under construction is The North Tower which was supposed to be 15 storeys' high and to be connected to Smáralind. Due to the crisis the construction work was stopped - hopefully temporarily.

What to buy: Amongst the stores in Smáralind are Benetton, Zara, Debenhams, Hugo Boss, Body Shop, Oasis, Coast, Tous, Karen Millen, Levi’s, Topshop, Dorothy Perkins, Evans, Bianco, Vero Moda, Jack & Jones, Vila, Exit, Joe Boxer, Warehouse and Dressman. Some of these stores have closed down due to the crisis.

There are also jewellers, 66° North, Eymundsson bookstore, Hagkaup supermarket, banks, a big bakery, liquer store (Vínbúðin), a shoemaker, cosmetic stores and Síminn and Vodafone phone-companies to name some.

Address: Hagasmári 1, 201 Kópavogur

Directions: Bus 2 from Hlemmur to Smáralind, walk 30 metres.

Other Contact:

Phone: 5258000

Theme: Department Store


Review Helpfulness: 4.5 out of 5 stars

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  • Updated Nov 7, 2011
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The Hagkaup sign. - Reykjavík

The Hagkaup sign.

Hagkaup.: Hagkaup - supermarket.

Hagkaup is one of our most popular supermarkets. It used to be owned by the same owners as Bónus, but is more expensive with a wide selection of food, clothes, shoes, a perfume apartment, toys, books, electronic devices, furniture etc.

It all started with just one store, but now they have expanded and there are 11 Hagkaup supermarkets in Iceland, 7 in the Great Reykjavík area and 4 in other places of Iceland. The pictures I have added here are taken in the Hagkaup supermarket at Holtagarðar. The locations of Hagkaup supermarkets and grocery stores are:

Eiðistorg (grocery store only) (open 24/7)
Garðabær (open 24/7)
Kringlan (shopping center)
Skeifan (open 24/7)
Smáralind (shopping center). This is where the largest Hagkaup supermarket is located.
The opening hours are weekdays and Saturdays from 10-20 and Sundays from 12-20.

What to buy: Food, clothes for women, men and children, shoes, perfume, toys, books, electronic devices, furniture etc.

What to pay: Hagkaup is more expensive than Bónus, but less expensive than some other grocery stores.

Address: 7 Hagkaup supermarkets in the Great Reykjavík area

Directions: The best way is to look up símaskrá and type in Hagkaup, there you get all the phone numbers and a map with locations of the stores.

Theme: Other


Review Helpfulness: 4.5 out of 5 stars

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  • Updated Jan 10, 2014
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One of the entrances to Kringlan Mall. - Reykjavík

One of the entrances to Kringlan Mall.

Kringlan: Kringlan - Shopping Center.

We have got 2 malls in the Great-Reykjavík area, Kringlan and Smáralind. Kringlan was our first mall, it opened in 1987 and expanded in 1999. It is located in what is called the new Reykjavík city center.

There are ca 150 stores in Kringlan, clinics, salons, pharmacies, banks, cinemas, supermarkets, a health-food store, a shoe-maker, Vodafone and Síminn phone-companies, souvenir shops, music-stores, jewellery shops and a lot of fashion-clothes stores.

The opening hours at Kringlan are:

Monday-Wednesday: 10-18.30
Thursdays: 10-21
Fridays: 10-19
Saturdays: 10-18
Sundays: 13-18

As a foreign visitor at Kringlan you can get up to 15% tax refund. Just remember to ask for a Tax Free Cheque in each store and you will get your Cash Refund instantly at the Service Desk in Kringlan!

What to buy: I had added all the stores in Kringlan here but there have been so many changes since the crisis that it is best to refer to their website. But the supermarkets there are Hagkaup and Bónus.

Restaurants and cafés:
Ben & Jerry´s, Booztbar/Ísbar, Café Bleu, Café Konditori Copenhagen, Café Paris, Café Roma, Domino´s Pizza, Ísbúðin in Hagkaup, Bakery of Jói Fel, Kaffitár, Kringlukráin, NK Kaffi, Rikki Chan, Sbarro, Serrano, Subway.

What to pay: As much as you want ;)

Address: Kringlan 4-12, 103 Reykjavík

Directions: Kringlan is by the intersection of Miklabraut and Kringlumýrarbraut. Buses from Lækjartorg nr. 3 and 6 stop in front of Kringlan. And busses 1, 2 and 4. You can look it up on ja.

Other Contact:

Phone: 5689200

Theme: Department Store


Review Helpfulness: 4.5 out of 5 stars

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  • Updated Nov 7, 2011
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10-11 the sign. - Reykjavík

10-11 the sign.

10-11: Grocery shopping 24/7.

10-11 (pronounced "tíuellefu") is a chain of grocery-stores and used to be owned by the same owners as Bónus and Hagkaup. This is the most expensive chain and most of their stores are open 24/7. All together there are 24 stores around Iceland, 19 of them are in the Great Reykjavík area scattered all around Reykjavík and the Great Reykjavík area. I rarely go there as they are very expensive, but if you need to buy something at night then it is good to know that something is open.

The 10-11 stores in the Great Reykjavík area are located in:
Héðinshús (Seljavegur)
Arnarbakki (open 8-24)
Eggertsgata (open 7-24)
Laugavegur 116 (open 9-24)
Grensásvegur (open 8-24)
Grímsbær (Efstaland)
Hjallabrekka and Dalvegur in Kópavogur
Staðarberg and Melabraut in Hafnarfjörður. Also in Fjörður (open 9-24)

Outside of Reykjavík 10-11 is located in:
Akureyri Kaupangi
Akureyri - center
Keflavík - Hafnargata 55
Keflavík airport - Inspired by Iceland (open when there is a flight). And 10-11 arrivals which is open 24/7.

What to buy: Groceries, food and drink.

What to pay: Much more than in Bónus and a little more than in Hagkaup.

Address: 20 stores in the Great Reykjavík area.

Other Contact:

Phone: 5307900

Theme: Food and Drink


Review Helpfulness: 4.5 out of 5 stars

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  • Updated Jan 10, 2014
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The antique-store sign "Fríða frænka" - Reykjavík

The antique-store sign "Fríða frænka"

Fríða frænka (Aunt Frieda): A quaint cosy little antique store.

Fríða frænka is one of my favourite antique stores. You can find almost everything there, most of it coming from Icelandic estates.

It is such fun just browsing there looking for hidden treasures and the store owner Anna Ringsted, who has been behind the counter since the store opened in 1981, makes you feel most welcome. Unfortunately her husband died last year, so this store will be closed down in 2014.

This store is a true gem well worth a visit while strolling down-town.

What to buy: All kinds of antique.

Address: Vesturgata 3, 101 Reykjavík

Directions: Right next to the Tourist information center which is on the corner of Aðalstræti and Vesturgata.

Phone: 5514730

Theme: Antiques

Review Helpfulness: 4.5 out of 5 stars

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  • Updated Jan 10, 2014
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The Nordic Store. - Reykjavík

The Nordic Store.

Skólavörðustígur.: The Icelandic artists' street - Icelandic design.

Skólavörðustígur street is the main street down-town for Icelandic designers with both clothes' stores and galleries. The whole street from the beginning to the end (by Hallgrímskirkja church) has got Icelandic designer stores and galleries on both sides of the street.

It is a lovely street with galleries, clothes' stores, tourist shops, jewellers, a big book-store, the old jail, a health-foold store and a gourmet cheese delicatessen store, small quaint cafés, see my tip on Babalú, and stores selling imported shoes and clothes. But mainly there are Icelandic stores there.

It is well worth a visit and it will lead you straight from Laugavegur to Hallgrímskirkja church. It has got this artisty feel to it which I think Laugavegur, our main shopping street, is lacking. And here are no discos or bars so this is a much quieter place than Laugavegur on weekends.

Skólavörðustígur used to be the main road to town before Laugavegur was built.

What to buy: Here you can shop for Icelandic design. Both clothes made by Icelandic designers and bags and boots made from fish-skin, which is turning into a very popular commodity here in Iceland as well as by tourists and a very good idea, I think (even though I am allergic to fish).

Address: Skólavörðustígur, 101 Reykjavík

Directions: From Laugavegur, right above where Laugavegur and Bankastræti meet, turn right on Skólavörðustígur.

Theme: Local Craft

Review Helpfulness: 4.5 out of 5 stars

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  • Updated Nov 7, 2011
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Heilsuhúsið at Smáratorg. - Reykjavík

Heilsuhúsið at Smáratorg.

Heilsuhúsið - "The Health-house": VEGETARIAN REYKJAVÍK.

I have had some requests as to whether it is possible to be a vegetarian in Iceland. Being a vegan myself since 1987 I can assure you that it is possible and we have some great health-food stores and restaurants in Reykjavík.

At Heilsuhúsið (The Health-house) you can find all kinds of health-food, Macrobiotic-food, organic food, organic vegetables and juices, Soya-products, excellent sourdough bread, dried fruit and nuts, vitamins and minerals. The staff at Heilsuhúsið-stores is all very knowledgeable about health-products so don't hesitate to ask them to give you advice on what to buy if you are in any doubt.

There are 4 Heilsuhúsið-stores in the Great-Reykjavík area:

Heilsuhúsið at Laugavegur 20b
Heilsuhúsið at Lágmúli 5 (cornerwise of Hilton Nordica hotel).
Heilsuhúsið at Kringlan Mall &
Heilsuhúsið at Smáratorg (opposite Smáralind Mall) in Kópavogur.
There is also one Heilsuhúsið-store in Austurvegur 4 in Selfoss and on Glerártorg in Akureyri (Heilsuhornið).

There are different opening hours at Heilsuhúsið-stores and as their website is in Icelandic I will write down the opening hours as well:

Heilsuhúsið, Laugavegur 20b: Monday-Friday 10-18, Saturdays 11-15.
Heilsuhúsið, Lágmúla 5: Monday-Friday 10-18:30, Saturdays 10-16.
Heilsuhúsið, Kringlan Mall: Monday-Wednesday 10-18:30, Thursdays 10-21, Fridays 10-19, Saturdays 10-18, Sundays 13-18.
Heilshúsið, Smáratorg: Monday-Thursday 10-18:30, Fridays 10-19, Saturdays 11-18.

What to buy: All kinds of health-food. If you are going to travel in Iceland it is ideal to buy ready-made food, like "Heilsubiti" (see my photo) to take with you on the road. I'll give you some translation of the most common terms for health-food.

Lífrænt ræktað = organically grown.
Súrdeigsbrauð = sour-dough bread.
Brún hrísgrjón = brown rice.
Heilsufæði = health-food.
Grænmetisfæði = vegetarian food.

What to pay: Health-food/organic-food/Macrobiotic-food is more expensive than other types of food here in Iceland.

Other Contact:

Theme: Food and Drink


Review Helpfulness: 4.5 out of 5 stars

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  • Updated Oct 7, 2010
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