Fisherman's wharf used to be a vital hub for sf fisherman, but is now a tourist trap of grand proportions, nothing but cheap tchotchkes, sweatshirts, street performers and hustlers and hordes of tourists. The cable cars end up here, so you'll likely end up here if you ride them, but you don't have to stay. There are so many better things to do with your time and money. Whatever you do, do not under any circumstances go to Bubba Gump's. Get dungeoness crab from a sidewalk vendor instead.
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At Least Do This: If you must see it, there are some good things. This is what I do when I can't get out of taking visitors.
The sea lions-yes there will be a huge crowd, but it's a wild herd(?) of sea lions that squatted on the floating docks and decided to stay. They're wonderful.
The hyde street pier-there are a couple cool old ships you can go on and pretend you've been shanghai'd
In-n-Out- the ultimate california fast food burger. Double Double animal style.
There also used to be a medieval torture chamber wax museum that was kitschy and fun. Not sure if it's still around.
Alternative: Get off the cable car at lombard street and walk down it. Continue into North beach and have a coffee and snack. Then explore some chinatown alleys.