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The markets in Veracruz are absolutely mediocre. Having come from Mexico City and then later exploring Merida, it's fairly clear that she shopping experience in Veracruz is entirely sub-optimal.
However, if you're not looking for any authentic handicrafts, you can pick up cheesy Veracruaz souvenirs for reasonable prices. There isn't a massive selection - Carnaval t-shirts and cheaply embroidered sailors hats were the pick of the bunch - but you might just uncover a hidden gem. Unlikely though.
Don't say I didn't warn you!
(By the way, catch a taxi or the bus down to Boca del Rio, about 10km along the road, if you're in dire need of a shopping mall experience. It's nothing out of the ordinary, but it sated our commercialist needs.)
What To Buy: Nothing worth buying in Veracruz itself, unless you're a supporter of the local football (soccer) team, in which case there's plenty of Veracruz Red Sharks gear on offer.
At Boca del Rio, check out the CD shop. Buying international CD's sans import prices never goes astray. If you wouldn't know where to start, perhaps try Cafe Tacuba. Beautiful Mexican rock. Very bizarre, but very worthwhile.
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