Visiting Oxford Street is one of the least enjoyable things one can do but probably one of the things the majority of visitors end up doing. Its full of hawkers and priced for tourists. Above all, its teaming with visitors who will return home whose impression of London will be developed after a visit there. I would avoid it. If you are a shopaholic, visit the Kings Road instead or a smaller alternative area eg Spitalfields Market, Covent Garden or Portobello. Vote with your wallet, boycott the chains is what I say. Give your hard-earned cash to the little guy. You will not only have a unique item, you will be putting a smile on someone face and bread on the table for their family!!!!
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At Least Do This: Avoid buying fake perfume, never buy items whose packaging you cannot recycle, keep a firm hold of your wallet and handbag (Oxford Street is generally safe but there are pickpockets). Do not be drawn in by the glitzy window displays!!!! If you have to go, I would only recommend putting up with this in the January sales when you may be able to pick up what you NEED for a bargain!!! I can hear the ladies thinking - Stop me if you can!!!!!
Alternative: Kings Road (Quiter but still full of chain shops). Full of wealthly Sloane Rangers.
Recommend the Markets of Portobello (Saturday only), Camden (Sunday) or Spitalfields (Sunday). Also Covent Garden Market (although does get very busy).