While you walk in Luxor you will be approached by taxi drivers, horse carts and normal people who will offer to take you to the Egyptian market and that it is only open on that day.
Chances are that they will take you to some shop (and they will get a percentage if you buy anything) or they will take you to the souk. In any case, all the shops and all the markets are open every day, the whole day.
Amazingly, we had taxi drivers offering us to take us to the souk while we were less than 50m from the souk itself: not sure where they would have take us...
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Alternative: If you are walking on a road and don't want to be approached by taxi drivers, walk on the side against the traffic (they are less likely to stop and they cannot follow you).
Also, for some reason "La" ("no" in arabic) seems to be more effective than "No, thanks".
Another good way to lose their attention is to tell them: "I have arrived, I am going there" pointing at some place nearby.
When you say this, funnily some of the taxi drivers (or horse cart drivers) will tell you: "Maybe later then? I will wait here for you"