A lot of people think that buying a bargain theatre ticket from a theatre ticket booth in central London is a good thing - it's bad!
I have worked in the theatre and seen that the public have been sold tickets for the wrong day, the wrong show (true!), the wrong theatre, a sold-out show, and even a disabled patron was sold a ticket to a show where there was no wheelchair access in the auditorium.
Some of these ticket merchants are greedy and downright cruel.
The best thing I would advise any theatregoer in London would be to buy a ticket from the theatre you're planning to go see a show at, or if you really want that bargain seat, we now have a TKTS booth located in Leceister Square (like the one in NY's Times Square), which is the official London half-price ticket booth.
Recommended ticket offers are found on these wonderful websites too...
http://www.whatsonstage.com
http://www.officiallondontheatre
.co.uk
http://www.londontheatre.co.uk (more info here about the TKTS booth!)
Also get there early at the theatre - I'd say no less than 15-20 mins before curtain-up, as some shows have a 20 minute wait time before they'll let you into the auditorium if you're late (once the show has started). Even being just 5 minutes late could cause you a wait for up to 20 mins. It does depend on the show/theatre - but bear that in mind anyway if you go and see a show ;)
Enjoy your night out a the theatre - oh and if you are from the USA, a small tip - you have to pay for Playbills here! *sigh* :)
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