A resort for the English, Finnish, Danish, Germans and Dutch (Northern Europeans in general).
Has a large beach, everyone speaks English, lots of souvenir shops, English, Finnish and Danish bars, Indian and Chinese restaurants and even a few Japanese ones too.
Only come here if you like resort holidays where you want a break and to lie on the beach. Don't come here if you want to see traditional Spain and practice Spanish.
I hear it has a nice historical centre but I didn't see that part so can't comment. I think it is small though.
Because it is a tourist town be prepared to pay over the odds for things and for people to try and rip you off. It happens.
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At Least Do This: Look at it with a curious eye.
Alternative: Cadiz and la Costa de la Luz.