Name of Shop: Akihabara - Electronics Town!
Akihabara is a place to go in Tokyo to find anything electronic. Seriously, if you need a cell phone in Japan, this is the only place in Tokyo where I would go to buy one (Although they will be on sale everywhere!)
As a former rep for a major computer company, I was lucky enough to get to roam the area from time to time. It was cool, because I could scope out the gizmos that ranged from Adult electronics, to the most amazing toilets I have ever seen, and everything in between. It is a great place to kill a few hours looking for bargains on a camera or a camcorder.
What To Buy: Well, it is the electronics district, I would have to say....electronics.
What To Pay: Like everything in Tokyo, it is going to be expensive. The trick is to buy the product when it is new. Things are cheaper when the first come out and a company is trying to corner th market, then the prices go up. Check out LAOX Duty Free shops, and consider the shipping back home carefully, it can be expensive.
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Directions: Chiyoda-ku