Loch Ness.
Just look at the number of people putting Loch Ness down as the Tourist Trap of Scotland.
I'm sorry - people of Inverness and Drumnadrochit, whose economy is largely dependent upon propigating this myth and marketing the name Loch Ness - the truth is - there are many, many more beautiful lochs in Scotland. Even without the hords of tourists the natural countryside around Loch Ness isn't the best.
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At Least Do This: At least try the South Side of the Loch.
Alternative: You can approach Loch Ness from the South West by Fort Augustus, a ok small village, also popular with tourists.
This tip won't win friends in Inverness, which tries to market itself as Loch Ness itself, yet it is miles from the Loch, just being where the River Ness flows into the sea.
Of course, there is still interesting things in this area, as any area has its interests, but Scottish Tourism is being damaged by promoting such an average place as its most celebrated tourist attraction. This just disappoints people (generally) and does the rest of Scotland a dis-service.
Tourism and global interests have moved on and Scotland's tourist industry people need to get going too. You cannot keep over charging a dwindling number of visitors, trying to wring a living out of the summer months. What can visitors do when its grey, dull, wet and windy? Drink themselves silly? Like the locals?