Name of Shop: varied
If you want to shop while in glitzy Vienna, and who doesn't, this is Strasse #2 for those craving to purchase Viennese treats, clothing, souvenirs, and nearly anything else Viennese. Metropolis of hotels, pensions, cafes, restaurants, and tourists will be found here.
What To Buy: I found some great deals on Diesel clothing on Mariahilfer Strasse. The countless outdoor cafes make for an enjoyable rest and people watching area on your shopping excursion.
What To Pay: Probably more than what the same item can be purchased for near home, but shopping in Vienna, in general, is not for the 'bargain' seeker.
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Theme: Other
Address: Mariahilfer Strasse
Directions: Connects the West Station and city center. The U-3 metro starts at Westbahnhof and follows down Mariahilfer Strasse to Stephansdom.